Marco Milone · Films

The Power of Data

Directorial debut. Official Selection, IEFF 2026. On the festival circuit, 2026–2027.

A documentary short on the architecture of data capitalism, built entirely from diagrams, with no footage and no interviews.

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Synopsis

The Power Of Data Poster
Every click leaves a trace. But who owns it?
The Power of Data traces the arc of our digital lives, from ARPANET to the IoT, from cybercrime to blockchain, asking not just how these systems work, but who they ultimately serve, and what remains of privacy when the answer is uncomfortable. A flat geometric silhouette, without gender, without detail, stands in for anyone caught inside the network it moves through. There is no story here. There is a mechanism, and there is a grammar.
The film works through unexpected examples: a Playboy photograph that became the standard test image for compression algorithms; nineteenth-century portraits of Empress Elisabeth composited onto other women's bodies, the first deepfakes, made with scissors and glue; hundreds of thousands of cameras with factory-default passwords turned into a botnet that took down Twitter, Spotify and PayPal. The same infrastructure that lets a Nobel laureate speak from an Iranian prison also sells complete identities for less than a thousand dollars.

"The film is careful to temper our optimism. Our best practices are an umbrella in the rain."
Indie Shorts Mag, September 2026

"A bold and formally rigorous essay film."
Luminous Frames, October 2026

Why This Film

Director's Note

I didn't want to make a film about danger. Danger implies an enemy, and the systems this film examines don't have enemies. They have users.

What interested me was structure: not the malice of an individual, but the logic through which certain architectures behave independently of the intentions of those who built them. That logic becomes visible only from a distance: historical, formal, almost schematic.

The systems the film examines do not inhabit physical places that can be filmed. They inhabit logical structures: protocols, flow diagrams, relational architectures. That is why the film contains no footage and no interviews: its constructed, schematic language is the argument, made before a single line of narration is spoken. The silhouette at its centre follows the same logic: flat, without interiority, neither threatening nor redeemed. It would have been easier to give it an arc. It would also have been dishonest.

What the film offers is the structure of the mechanism, exposed clearly enough to be seen. The weight of knowing, not the consolation of a solution.

The film is in dialogue with Shoshana Zuboff, Evgeny Morozov, Frank Pasquale, Bruce Schneier and Byung-Chul Han.

A Coherence the Film Did Not Plan But Cannot Disown

Made From Within the System It Critiques

The Power of Data was made by one person, using the same AI tools it examines, on a total budget under €1,000. That coherence extends to its release: no paywall, no DRM, first to organisations for whom the subject is a working concern, then openly to everyone. A critique of data capitalism that required payment to access would contradict itself.

That coherence extends to its release: no paywall, no DRM, first to organisations for whom the subject is a working concern, then openly to everyone. A critique of data capitalism that required payment to access would contradict itself.

The Film in Brief

FORMAT, PRODUCTION, AND STATUS AT A GLANCE

FORMATDocumentary short film
RUNTIME19 minutes
LANGUAGEEnglish
PRODUCTIONAmateru
DIRECTOR /
PRODUCER /
WRITER
Marco Milone
FESTIVALSInternational Experimental Film Festival (IEFF), Athens · Official Selection · Screening 15 October 2026
DISTRIBUTIONFestival circuit (2026–2027) · Community screenings · Open web release, no paywall

A Mechanism Worth Sitting With

The film's nineteen minutes make it easy to use in classrooms, screening rooms, and public discussions: no protagonist to introduce, no plot to summarize first.
The film remains offline for the duration of its festival run (2026–2027). Afterwards, it will be available free of charge for non-commercial public screenings to digital rights organisations, educational institutions, hackerspaces and libraries. If you would like to screen it, register your interest now and we will contact you when community screenings open.