The Power of Data
Directorial debut. Official Selection, IEFF 2026. On the festival circuit, 2026–2027.
A documentary short on the architecture of data capitalism, built entirely from diagrams, with no footage and no interviews.
Synopsis

"The film is careful to temper our optimism. Our best practices are an umbrella in the rain."
Indie Shorts Mag, September 2026
"A bold and formally rigorous essay film."
Luminous Frames, October 2026
Why This Film
Director's Note
I didn't want to make a film about danger. Danger implies an enemy, and the systems this film examines don't have enemies. They have users.
What interested me was structure: not the malice of an individual, but the logic through which certain architectures behave independently of the intentions of those who built them. That logic becomes visible only from a distance: historical, formal, almost schematic.
The systems the film examines do not inhabit physical places that can be filmed. They inhabit logical structures: protocols, flow diagrams, relational architectures. That is why the film contains no footage and no interviews: its constructed, schematic language is the argument, made before a single line of narration is spoken. The silhouette at its centre follows the same logic: flat, without interiority, neither threatening nor redeemed. It would have been easier to give it an arc. It would also have been dishonest.
What the film offers is the structure of the mechanism, exposed clearly enough to be seen. The weight of knowing, not the consolation of a solution.
The film is in dialogue with Shoshana Zuboff, Evgeny Morozov, Frank Pasquale, Bruce Schneier and Byung-Chul Han.
A Coherence the Film Did Not Plan But Cannot Disown
Made From Within the System It Critiques
The Power of Data was made by one person, using the same AI tools it examines, on a total budget under €1,000. That coherence extends to its release: no paywall, no DRM, first to organisations for whom the subject is a working concern, then openly to everyone. A critique of data capitalism that required payment to access would contradict itself.
That coherence extends to its release: no paywall, no DRM, first to organisations for whom the subject is a working concern, then openly to everyone. A critique of data capitalism that required payment to access would contradict itself.
The Film in Brief
FORMAT, PRODUCTION, AND STATUS AT A GLANCE
| FORMAT | Documentary short film |
| RUNTIME | 19 minutes |
| LANGUAGE | English |
| PRODUCTION | Amateru |
| DIRECTOR / PRODUCER / WRITER | Marco Milone |
| FESTIVALS | International Experimental Film Festival (IEFF), Athens · Official Selection · Screening 15 October 2026 |
| DISTRIBUTION | Festival circuit (2026–2027) · Community screenings · Open web release, no paywall |
